Effective Ways to Boost Your eCommerce Conversion Rate

15 November, 2016
blog

Are you looking to give your online sales business a significant boost? If so, it would make sense that you start your business website that you could control b yourself. Here are tips that’ll help you increase your online business:

1. Provide A Live Chat Facility

If you never used the Live Chat service, now is the time to do so. It will surely surprise you in a pleasant way.The fact is that if you’ve got traffic on you’re active eCommerce site, live chat tool will provide your website the fastest return on investment.The live chat tool can be used for many purposes such as inquiries, upgrades, upsells, billing, delivery, returns or email capture, etc. in short, the chatting tool is a handy way for remaining connected to an e-commerce business owner who is serious about improving communication with clients.

2. Action, iPhone, Lights!

If a picture can paint a thousand words, just think what a what video can portray. While a video may not necessarily be on par with a Hollywood blockbuster, it will still help you convert many clients. In fact, since the video is a better way of communication, consumers are an increasingly demanding it to help them take a decision. These days, you can quickly produce a high-quality video through your smartphone such as iPhone despite being on a tight budget. Due to this ease, there is no excuse for retailers for not uploading a video for the product that they are selling.

3. A Responsive Design Always Helps

By making your website responsive,  you are making it ready for the future. In fact, responsive design website can be a crucial tool to ensure your online survival. In case you do not know about Responsive Website Design, it is a method that ensures that your site looks good on whatever platform you browse it.

4. Navigation With Response

Have you gone responsive it? If so, that is great!Keep in mind that testing your website for the best menu option is necessary. These days, the three bar menu has become a popular approach. Though there are other options, three bar option offers more flexibility. Mobile sites don’t give you the space to add classic menus like drop down lists and bars, etc. Therefore, you must take due attention of the design a menu of your mobile site.

5. Recommendation For Searching Site

In case your visitors come from Google, they may well be expecting that your site is responsive and easy to navigate. You are in a good company if you don’t have a great search feature.Even some of the US top 50 eCommerce retailers are weak regarding on-site search as many researchers have emphasized. It is quite obvious that if your existing site search is not up to the job, it may have several outstanding search and recommendation tools available.

6. Category Pages Should Be Optimized

In the scramble to optimizing individual product pages, optimizing category pages is often overlooked. Presenting and ordering your category pages can have a significant influence on the conversion rate if you did them the way a search engine wants. Keep in mind that the way several things can have a radical effect your conversion rates. To make it easy, you must decide on whether to display your products in either in a grid or a list.

7. Product Images Must Not Be Skimped

To get the probable customers to your product page, you’ve done all of the heavy lifting. Perhaps the fastest way to losing a sale is by putting a poor choice of images on the site. Conversely, putting good pictures on the website can result in a high rate of conversion. You should know when is the time to ditch them if you’re using cheesy stock pictures.

Perhaps they’re not the best suited for increasing conversion rates if you are using the manufacturer’s images. Always show the product from different angles or 360 degrees and use crisp and high-quality images. Try using these on your best selling products and measure the conversions if you can afford a professional photographer. Don’t forget to calculate the ROI on all of your products if the results are positive.

8. Descriptions Of Products

Refining the copy of your product can have a huge impact on your conversions, just as it is with images. Unfortunately, this approach is not universal in nature. Perhaps focusing on your target customer and highlight the benefits may be a more suitable approach.

It would be better to avoid jargon unless you have a very specialized product. Furthermore, try avoiding the description given by the manufacturer. The reason is that they tend to focus on the features rather than the benefits apart from the dangers of content duplicity and potential Google penalties.

9. Always Use A Sales Friendly Captcha

Are you having issues using CAPTCHA? Many people do. The only way you can prevent these is by disconnecting your server from the internet as fake orders can be quite a problem. Keep in mind that you are putting a potential barrier in the way of a sale in case you have an unreadable CAPTCHA on your website. Either consider a sales right CAPTCHA or just find other forms of fraud screening or IP management or else.

10. Highlight Reviews By Customers

Your new customers may be looking for ways to justify their purchase the product as you have the ideal product up for sale. Providing genuine products can influence your customer’s choice.

Nearly three-quarters of consumers say that positive reviews increase their level of trust in your business according to one study. Use any third party review system such for best results.

11. Use Tools Like Exit Intent

Your customers have the products into their shopping trolley and are just about to go to the payment page.Once they’ve paid for the product, they may or may not return. What to do in this scenario? You can use a tool that could predict the possibility of customers returning. An example of such as a tool is the exit intent tool. It utilizes a particular algorithm that keeps tracking their mouse's movements on the page.

As soon as the customer is about to browse away, the device will prompt an offer through a pop-up message. Though this may be nothing but annannoying distraction,for some, others may find it useful. There is enough evidence that suggests that using this tool allows to increase subscription rates without increasing the bounce rates from an e-commerce website. There are many such tools available at different prices so you can choose the right one for your e-commerce site.

12. Pay Attention On Thank You Page

There may be an awkward silence on once the customer reaches the thanks page. The fact is that most thank you pages are not more than an afterthought. However, if properly utilized, these pages can significantly help your business build a fruitful relationship with the client. You can use these pages to upsell, surveys, feedback, reports, suggestions and many other useful ways. It is all about how proficiently you plan these pages by using your imagination, just make sure that your customer doesn’t feel isolated there.

13. Take   Care Of Your Business Email

Considered by many as the awkward type in email marketing, these emails enjoy a significant lead over their marketing counterparts. They also boast a very high open rate. It would be better to look into these emails and stay connected with the client. If you have not made the best of these emails, perhaps now is the time to do it.

14. Give Your Responsive Emails A Second Look

Have you only been sending text emails? Perhaps it is the right time to give your responsive emails a second look. In essence,your responsive emails allow you to focus in on font size, call to action and copy writing issues.

15. Give Your Client A Pleasing Welcome

Is there anyone who doesn’t love a free lunch? If not, you should not take time in surprising your customer's courtesy a welcome pack. Just make sure you send it to the client after a few days so that they wait for it anxiously.It is also known by other names in the industry. The trick is to use your imagination on how to surprise the client. However, don’t go overboard and do it all too soon or delay it too much. Just wait for the right time and have them surprised pleasantly.

It could be anything from a cake to candy,or even a thank you card. Importantly, the welcome pack will leave the client with a pleasant memory.

16. Work On Promotions

Spend time on planning your promotions and think of something out f the ordinary. It is a rule that customers want discounts regardless of the size of the deal. It would be wise to give them but make sure not to force them into anything. Customers who are given discounts are likely to remain loyal for a long time. At Woops Ecommerce Management System it is very to manage Discount and Gift Card. You can create thousands of cards and discount coupons with a single click at Woops EMS. Moreover, they’ll bring more customers by referring your service to them. The converting customer is an integral part in e-commerce, but you need to take many factors into account. Once you find your way into it, you'll find your comfort zone in the industry.

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