Retargeting is nothing like what you have in your mind. It does not have anything to do with finding a new breed of audience neither it has to do anything with designing a completely new ad campaign that is based on the trend of your current customers’ behavior.
Since we all use Facebook, I am pretty sure that you too might have come across the ads of those sites which you had visited recently, right? Well, this is called Retargeting and believe it or not - it is quite effective. View full post